TikTok is introducing a new feature that allows them to cut down on the quantity of AI-made media appearing in their timelines. This initiative comes as the company revealed that it presently contains over 1 billion AI videos.
Pilot Phase and Launch
The new functionality is undergoing trials over the next few weeks before a global launch. This advancement coincides with a rise in AI-generated material, driven by recent video-generation tools.
AI Proliferation Online
Studies have shown that nearly 10% of the fastest-growing video streams on another major platform primarily display AI-generated videos. A large amount of this content is considered low-quality AI content, a phrase for inferior, bulk-generated content that is frequently illogical or dreamlike.
Our research shows that numerous viewers appreciate content created using AI tools, ranging from digital art to educational videos, and we intend to offer the community the option to increase or decrease of that, depending on their own likes,” said a company executive.
AI on the Platform
TikTok announced that there are now 1.3 billion videos on its app identified as artificially created. Overall, in excess of 100 million videos are uploaded to the platform every day, making AI content a relatively small part of its overall inventory.
Customizing Your Feed
Users will be in a position to limit or boost the volume of AI-generated videos they view by using the content preference setting in the app and picking the AI content topic. Other topics that are already be controlled under the tool cover news, style, cosmetics, and movement.
Content Labeling and Policies
Its policies require content makers to tag lifelike artificially created content, and it bans malicious deepfakes of celebrities or crisis events. Any authentic-looking AI video that is without a tag can be taken down under its user guidelines.
In addition, the service will henceforth attach an artificially created tag to content made using its own AI tools, or flagged by an collaborative effort for recognizing content made by AI. This measure is designed to stop users from trying to evade the labeling process.
Responsible AI Funding
The company is furthermore launching a two million dollar educational fund for professionals and organizations to produce educational content about using AI responsibly. This project will support educational bodies dedicated to training coding and technology.
Moderation Strategy
The platform has justified its safety measures, during debate over intentions to cut jobs for numerous review team members in the United Kingdom. The company is set to cut hundreds of positions in its user protection team in London, with worker representatives and internet security professionals raising concerns that staff are being displaced by automated systems.
A company official stated that human moderation would still have a role, but AI can shield workers by removing the most graphic content before it gets reviewed by humans. TikTok reported a 76% decrease in explicit and harmful content reviewed by safety staff over the last 12 months due to the use of its AI tools.
We believe it is crucial to combine staff and AI to ensure user safety,” the official commented. “We’ll have people as part of that process, but we additionally believe it’s highly necessary to reduce exposure to unsafe media as quickly as possible, which is where a lot of the machine support is really helping us operate efficiently.”
